Jennifer Gnerer-Flesher

Design Thinking is a way we approach product development for our customers. It allows us to focus on the users and create an application that they will find useful and easy to use. The most valuable part of this process is observing our users directly. We see what they go through in their day-to-day life and what pain points they have. We hold workshops to go through the process and interact with our users to create wireframes for their product. By the end of the week, we have clickable prototype that they can use to test with a wider audience. From there, it is pushed to development and released to the users!

Apple is teaming with SAP to create an optimal user experience for enterprise customers. I was invited to attend Apple's Design Thinking workshop and was given the task to design an application for Sales Representatives selling watches. My partner and I went through the steps of creating the information architecture, Golden Thread, wireframes, and finally a high fidelity prototype. 

As a company, MatrixCare wanted to create an application for Doctors that makes their lives easier. We Created MatrixCare MD to do just that. Many Doctors attend to patients at multiple facilities. MatrixCare MD allows Doctors to manage their residents in one spot. Doctors can sign documents, view patient details, and much more with this application. Matrixcare MD is a web application that can be used on multiple platforms from desktop to mobile.

We created flow diagrams to help us map out the application as a whole. This lead to creating wireframes to allow us to think through and test functionality. Designs were then made based off wireframes and additional input from the team. We collaborated with the developers to make a working prototype to showcase to clients. This prototype allowed us to receive feedback from clients so that we can improve our product to accomidate Doctors' needs.