B&BW is a specialty retailer offering personal care and home fragrance products through stores and digital channels.
Contributed to business growth through the redesigned native app experience, helping drive a 20% year-over-year increase in app traffic and 65% of incremental digital revenue growth, while shifting customer engagement from web to mobile app experiences
Led end-to-end UX strategy and design execution for a full native app redesign, defining the experience vision across core user flows
Directed and mentored designers through critique sessions, elevating design quality and ensuring consistency across the app
Designed and shipped features end-to-end across web, iOS, and Android, taking them from research and discovery through wireframes, prototypes, and final UI.
Aligned cross-functional teams (product, engineering, creative & marketing) and external partners to drive cohesive execution
Defined MVP scope and prioritized features under tight deadlines, balancing business goals, user needs, and technical constraints to successfully launch the app
Communicated design vision and product strategy to executives, driving alignment and securing stakeholder buy-in
Lead UX Designer
Bath & Body Works
January 2022 - Current
UX/UI Designer
Accelerate, a HIMSS Solution
January 2021 - January 2022
Accelerate was a social network for the healthcare industry.
Collaborated cross-functionally with product, engineering, and business stakeholder to design a mobile platform tailored to the needs of healthcare professionals
Conducted user research and analyzed feedback and product analytics to identify opportunities that informed feature development
Translated concepts into end-to-end design solutions, delivering wireframes and high-fidelity prototypes ready for development
Communicated design rationale and influenced decisions across feature areas, ensuring alignment with user needs and product goals
Contributed to the creation and evolution of a scaleable design system to improve consistency
Advocated for user needs throughout the design process, ensuring solutions supported real-word workflows
Senior ux designer
Mindset Consulting
October 2016 - January 2021
MIndset’s focus is using Design Thinking to transform enterprise software.
Served as the sole UX designer, leading end-to end design for enterprise SaaS (SAP) and customer software solutions across multiple client engagements
Co-facilitated Design Thinking workshops with enterprise clients, aligning with stakeholders and defining user-centered solutions for complex SaaS and enterprise software challenges
Conducted user observation and research to uncover pain points, translating insights into actionable design opportunities
Partnered with users, engineers, and business stakeholders to ideate and deliver solutions that improved efficiency and streamlined day-to-day workflows
Designed device-independent SaaS applications, accounting for varied user environments, physical constraints, and hardware needs
Applied SAP Fiori design guidelines to ensure consistency with out-of-the-box applications and create seamless, scalable user experiences
Associate UX Designer
McCann Worldgroup
November 2015 - October 2016
Project: General Mills Recipe Platforms
Redesigned browse paths and recipe landing pages across a family of recipe websites, improving navigation and overall user experience
Restructured information architecture to create more intuitive content organization and streamline user journeys
Applied research insights and usability testing findings to inform UX best practices and design decisions
Produced detailed, annotated wireframes to support alignment across design and development teams
Collaborated with stakeholders, developers, and marketing partners to balance user experience with business goals, including ad placement and revenue optimization.
Education
Minnesota State University, Mankato
Bachelor of Fine Arts - Graphic Design
with a study abroad and internship program focused on User Experience
About Me
Skills
Design Leadership
Stakeholder Management
Executive Communication
Cross-functional Alignment
UX Strategy
Balancing Business & User Needs
Interaction Design
Design Thinking
User Research
Usability Testing
Wireframing & Prototyping
Information Architecture
User Flows
Journey Mapping
Persona Development
Native & Device-independent design
Design Systems
Accessibility Standards
Agile/Scrum Methodology
Toolkit
Figma
Sketch
Adobe Creative Suite
usertesting.com
Omnigraffle
Miro/Mural
Jira
+ a willingness to learn new tools!